With animated films, animations, and games gaining a cult following of their own, animation is no longer limited to entertainment for children, or cartoons. It has developed into a new medium for creative expression, and visual communication.
Animators are artists like no other. Unlike painters or theater artists or actors, the characters they create must be intentional, often free from human flaws. But to produce this work of art, it is very important, that these animation artists need to be at their best artistic, learn from the best and create the best.
From rough flip books made in school, to CGI and 3D motion graphics, the idea of ??animation is the same – its undeniable appeal to both the inner child and the discerning adult.
Animation outside of films and cartoons:
The world is everyone’s oyster today, and the lines between the fields are blurred. Animation is a technique that is widely used in the digital space too, apart from film and television. Primarily, animation enhances web page and application design and digital marketing more due to its use and practicality, than just the aesthetic appeal it provides. Think of something as simple as a “Page load” graphic – nobody likes staring at a blank screen. The animated brand logo here creates a distinct impression like nothing else.
Let’s take a look at some of the applications that the animation industry serves outside of entertainment.
Animation is equated with fun and entertainment, and this is what is employed in education. Edutainment is rapidly replacing traditional book-rote-read methodologies. It is a proven fact that everyone remembers, understands, and understands more information when taught than vis-a-vis pleasant teaching centered on ordinary classroom experiences. Add VR and AR, you have the perfect recipe for education at hand.
What was once dubbed distraction, or side entertainment, has now become mainstream, with people spending more time on social media and networking sites than anywhere else. This year the most lucrative placements at the top graphic design colleges and top animation colleges are for lucrative paying social media companies. Snapchat’s daily changing filters and experiences like that infinite feed concept, or “swipe” are all animated contributions, and it’s these features that make social media an irresistible force we all give up.
Science & amp; medical:
From visualizing the details of human anatomy through medical animation, to the creation of 3D models for scientific research and analysis, animation’s ability to create close to reality replicas has made it an essential tool in the field of Science and Medicine. Drug administration and diagnosis have become easier with medical animations. Hospitals and healthcare institutions are now teaming up with Top animation colleges to get customized animation services.
Animation’s universal appeal spans across geographies, age groups, and languages, making it a cost-effective and efficient advertising and marketing tool. From prototyping, where product features can be easily explained using 3D animation, to customization options that can be offered to clients / customers, animation takes advertising and marketing to a whole new exciting dimension. Studies have shown that when users view video ads, engagement and conversion rates are driven by more than 64%. Statistics have spoken – people spend more time now than ever before watching videos, and animated videos are the most cost-effective way to make a strong impact.
Even though gaming was part of the entertainment industry, it quickly emerged into the industry in its own right, with profitability and popularity increasing manifold. The animation in the film is in stark contrast to the animation in the game, because the animator involved in the game, has to create a character that is controlled by the user, which means every movement, angle and view needs to be taken into account.
It can safely be said that animation is one of the most dynamic and fastest growing industries in the world today. Seeing how it has dashed into other areas that include not only interactive experiences, but also arenas such as advertising, marketing and science, is changing the entire landscape. As always, as with any emerging technology, the key is to adopt new trends before they become mainstream. So, if you’re an entrepreneur looking for digital marketing options, and run a tight ship, animated ads are an excellent low-cost option, or if you’re a seoFor students who wish to explore various career options, look for the top animation colleges and use them to your advantage. As usual, the limits are endless and the possibilities are endless!